About Us
Who are we?
At Rootz to Locz, we specialize in helping clients start, maintain, repair, and grow strong, healthy, beautiful locs through expert care and intentional techniques. Founded by Anita Howard, Rootz to Locz was built from a passion for healthy hair, authentic self-expression, and creating transformational loc experiences that leave clients feeling confident inside and out.
With over 15 years of hands-on experience, we’ve become known as a trusted San Diego Loctician brand dedicated to professionalism, precision, and long-term loc health. From starter locs and instant locs to crochet maintenance, loc repair, interlocking, styling, and straight hair locs, every service is customized to fit your unique hair journey and goals.
What makes Rootz to Locz different is the care, education, and attention to detail behind every appointment. We believe locs are more than just a hairstyle — they’re a lifestyle, a commitment, and a reflection of your individuality. That’s why we focus on creating a luxury yet welcoming experience where clients feel comfortable, informed, and genuinely cared for.
If you’re looking for a knowledgeable, trustworthy, and passionate loctician in San Diego who truly prioritizes healthy locs, Rootz to Locz is here to help bring your loc dreams to life.
Our Mission
We provide expert loc care designed to help you grow strong, healthy, beautiful locs with confidence.
At Rootz to Locz, our mission is to provide expert, healthy loc care through professionalism, education, creativity, and genuine connection. We are committed to helping every client feel confident, empowered, and proud of their loc journey while delivering high-quality services tailored to their individual hair goals and lifestyle.
We believe healthy locs start with intentional care, proper techniques, and a loctician who truly understands the foundation of long-term loc health. That’s why every appointment at Rootz to Locz is centered around precision, integrity, and personalized attention.
Our goal is to create more than just beautiful locs — we strive to create an experience that feels welcoming, uplifting, luxurious, and authentic from the moment you walk through the door. Through passion, consistency, and years of expertise, we continue helping clients across San Diego bring their loc dreams to life.
10
Years In Business
1561
Happy Customers
Why Choose Us?
- Healthy Locs Always Come First
- 15+ Years of Hands-On Experience
- Expertise in All Loc Techniques
- Education & Transparency
- Trusted by Clients Across San Diego
Our Values
- The highest level of enthusiasm for our profession
- Focus on cleanliness & maintenance
- Spreading happiness through all we do
- Keep creativity and artistry at their best
- Continue educating ourselves with new trends & demands